Our Story

Have you ever wondered why the majority of cereals that claim to be high protein simply aren't? We did, and that’s why we started on our mission to make Wonder Crunch.

A simple question started our journey:

"How could we make the highest protein & best tasting cereal?"

We wanted to develop a cereal that was properly packed with protein and not just a claim on a box.

Of course, increasing the protein levels would be pointless if we also had to increase the fillers and artificial ingredients that are sadly commonly found in the cereal you eat. And so we approached Wonder Crunch with a simple guiding principal - if we wouldn’t put it in our bodies, we wouldn’t put it in yours.

Starting with the best New Zealand milk proteins and working with leading food scientists, we can proudly say we have developed a cereal with the highest protein per serve at 40.4g per 100g of cereal. That's 20.2g per serve and over 40% protein!  

Thanks to the use of high quality, carefully selected cocoa, Wonder Crunch is deliciously chocolatey. To balance the natural bitterness of the cocoa we’ve used nature's own Stevia and Monk Fruit to add just the right amount of sweetness to our cereal.

You'll also see we haven't killed the carbs (They aren't the enemy!). Carbohydrates are recommended and essential for a balanced diet, so we've kept them in but kept them low, at just 4g net carbs per serve. Again, thanks to nature, this adds essential vitamins and minerals like Vitamin E and Calcium. More power to carbs and more power to you!

As a result, Wonder Crunch is packed with protein, goodness and crunch. No shortcuts, no gimmicks, just the best cereal to wake up to (and enjoy throughout the day!). 

And there you have it. The story behind the little puffs that are big on protein. So now you can stop wondering and start Wonder Crunching.